Retail

— Jack Erwin

New York, NYC

DESIGN CONCEPT AND PROGRAMMING EXPERIENCES

Jack Erwin’s Winter Fitting Room at 245 Park Avenue was a collage of New York City experiences – from streets and sidewalks to museum walls.
Using honest, quality materials, we sought to showcase Jack Erwin shoes as objects of desire and quality craftsmanship, contrasting the refinement of the shoes against the rough, raw materiality of cinder blocks, stone, wood, and leather seating.

For the store’s sleek, modular design, which retains the building’s exposed ceilings and concrete floors and adds cinderblock and marble accents, the brand collaborated with SNG’s Phil Otto (whose work includes Dia: Beacon). The Jack Erwin pop-up features mini pop-ups from other brands, including Mack Weldon underwear, and an in-store café from coffee brand Bluestone Lane is due to open this month. The latter is more than just a hip add-on: since the neighborhood is devoid of what coffee snobs may deem good espresso, the morning foot traffic alone is bound to introduce countless caffeine-seeking customers to the relatively young brand. The project was published in Metropolis Magazine.

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