Los Angeles, CA

BRANDING AND STRATEGY

Intercrew, a new American restaurant, and lounge by the Good Times Group (Kevin Lin, Richard Nam, Kirby Lee, FEM), located in Koreatown, Los Angeles, has developed a following of A-list celebrities, international executives, and industry professionals. We were tasked with developing the strategy, branding, and storytelling for this project. We first started by diving into culture and lifestyle inventory. Our discovery phase allowed us to understand the overall business goals and vision. Intercrew’s owners placed the highest importance on the food program and building community. The final icon and wordmark were used on all the collateral, from business cards and menus to signage. We finalized the project with brand guidelines.