Los Angeles, CA

STRATEGY, BRANDING, LOGO DESIGN, AND PACKAGING

BEEZOO, a high-end B2B food brand, is the phonetic wordplay for the French word meaning kiss (bisou). It is the marriage between French inspiration and a California approach and the marriage between owners Chanez Belkebir and Matthew Nourse. Beezoo’s clients include a who’s who – the head offices of Apple, Nike, and Goop in Los Angeles, home delivery to the Kardashians, and video shoots for Rihanna and Beyonce. After twelve years of growing the brand (systems, menus, relationships), the owners were ready to work with a firm to create an identity they could use for their current clients and new markets. They partnered with SNG GRP to create a clean, modern, playful wordmark and identity system for packaging and other brand touchpoints. The initial launch of brand assets were bags, cups, stickers, labels, ribbons, and sandwich wrap – while working towards a larger packaging program.