Multiple International Locations

BRANDING, STRATEGY AND PRODUCT DEVELOPMENT

We led the turnaround and relaunch, which became the current iteration of the Adidas skateboard program. Work included complete rebranding, strategy, and product development. Adidas is now the number two-selling brand in this multi-billion dollar category. We advised on personnel hires from within the skateboarding industry and guided Adidas to sign the most influential skateboarder of all time, Mark Gonzales. The partnership between Adidas and Gonzales is the most successful and longest-running sponsorship agreement in the history of skateboarding.